ISRAEL’S PR – WHAT IS REALLY WRONG?

Successful information campaigns are marketing. “Hasbara” is explanation which is selling. Trying to sell before you market is ineffective.

What is the nature of a successful information campaign? Information campaigns are not like VCRs. They do not have pause buttons. If Israel and World Jewry had been consistently informing the world of the corruption, sexism, racism and anti-democratic brutality of the Palestinian regime, even when the peace process was at its height, we would not have been so overwhelmed by the information steamroller unleashed by the Palestinians as their strategic supplement to the Intifada. This lecture outlines the problem and makes concrete suggestions for a coherent information strategy that includes the full resources of World Jewry.

Accessibility Statement

We believe that anyone and everyone should have access to enjoy our website, and therefore we make an effort that our website is clear and accessible, and will allow smooth internet surfing for anyone using different technologies.

The website was planned to meet the World Wide Web Consortium Accessibility Guidelines – Level AA.

If you have encountered an accessibility problem on our website please contact us at milazo2009@gmail.com.

Keyboard navigation

It is possible to navigate and use our website with the help of your keyboard alone.

To activate this option, please click the TAB key.

Clicking the TAB key will move you on to the next link (highlighted in yellow) and clicking on SHIFT + TAB will bring you back to the previous link.

Clicking ENTER will activate the different links.

On forms where you can click to choose different options – choose your desired option by pressing on the ARROWS key (up/down).

For the different visual medias on the website (images/videos), you can navigate through the images by pressing on the ARROWS key (left/right).

Accessibility Options Menu

*the Accessibility Menu suits Explorer 10 and higher, Opera and Chrome. With browsers like Safari and Firefox on Mac computers, activating keyboard navigation is necessary, and is done on the browser’s settings menu.

Pressing on the TAB key will activate the navigation options for the website. At the front page of the website the following options will appear:

Accessibility Statement – open the website’s accessibility statement text.

Skip to content – begin navigation from the main area of content on the page (this option skips the navigation options at the top)

Skip to menu – begin navigation from the main site menu.

Skip to search – moves the browser to the search box (assuming that the site has a search box).

Skip to cart - moves the browser to the shopping cart (assuming that the site has a cart).

Activate high contrast – Changes the site’s colors in order to suit the vision of colorblind or blind individuals.

Enlarging the site’s font

Text size can be changed by using + CTRL key or the browser’s options menu (zoom).

To enlarge text: use + CTRL key.

To make text smaller: use – CTRL key.

For the default size text: use 0 CTRL key.

Text and background color

Pressing on the button “activate high contrast” on the options menu disables and colors and background images on the site. The text will be black on white background.

Site content

The site’s content includes standard titles, tables, lists, links, forms and buttons.

Images on the site include a corresponding description (ALT) if they are significant.

The forms on the site are accessible to screen users and keyboard users.

The site could include content from different sites using iframe. The accessibility to this content is dependent on the guest site’s accessibility and we cannot guarantee that they are accessible. For instance – Facebook’s comment section and share options, payment pages of a third party supplier or any other content.

Additional accessibility aids

The site can be viewed on portable devices (responsive).

ARIA was used in order to provide use and navigate the site by screen reader programs.