HI-TECH, LOW TECH, NO TECH — MOTECH

"Motech” is the Hebrew word for sweetheart and refers to personal services geared to making us feel better.

Israel has divided the work market into four categories: Hi-tech, low tech, no tech and “motech” (the Hebrew word for sweetheart). “Motech” refers to very personal services geared to making us feel better. Hi-tech of course gets the most publicity because it is dramatic and exciting and has profound economic, social and cultural impacts. But the simple fact of the matter is that it creates relatively few jobs. Most of the jobs being created are in the services: no-tech or “motech”. The hospitality industry is a prime example of “motech”. Tourism is the world’s biggest employer and biggest export-industry. It accounts for over 10% of the global work force, over 10% of the global GNP and about 11% of global consumer spending. What is Israel’s work future